RIGHTS FEES
=> The DFB is expecting a high level of competition in Germany for the rights to the DFB Pokal, the knockout clubs competition when the tender process launches. Broadcast rights until the end of 2011/12 season are held by pubcasters ARD & ZDF and pay-TV Sky Deutschland. Commercial broadcaster Sat.1 could bid aggressively for the DFB Pokal rights after losing its rights to UEFA Champions League 2012/13 onwards to ZDF. ARD & ZDF recently renewed rights to Germany’s international home games, women’s team's home games, third-tier 3.Liga and the Frauen Bundesliga in a 4-year deal worth €175 mil ($255.8 mil). ARD & ZDF’s current deal with DFB (until 2011/12 season) for Germany’s home games (including all home qualifiers), the DFB Pokal, the 3. Liga and the Frauen Bundesliga (women's league) is thought to be worth €80 mil /season, while Sky Deutschland pays €18 mil /season for rights to all 63 DFB Pokal matches /season.
=> Pay-TV DirecTV Colombia has acquired live pay-TV rights to the domestic top flight Liga Postobón, second tier Torneo Postobón and the annual cup competition. The deal runs 2012 to 2016 and includes 9 weekly live matches. The rights fee is an increase on the 5-yr, $17-mil ($3.4 mil /season) deal currently running from 2007 to 2011, held by rivals Telmex and Une. Commercial broadcaster RCN also renewed its deal for two weekly free-to-air Liga Postobón matches for $12 mil over 5 seasons, up from $10 mil it pays presently. The Liga Postobón presently earns $4.4 mil /season in media rights fees; $1 mil annually from RCN and $3.4 mil /season from the Telmex-Une. The League believes it should be earning at least 3 times that amount, particularly with high level of pay-TV penetration; there are over 3.5 mil pay-TV subs in Colombia, with an average audience share of 38.7%.
BROADCAST & RIGHTS DISTRIBUTION
=> Kolkata-based broadcaster Mahuaa Media Pvt Ltd secured rights to the Brazilian Football League in India for the first time. Total Sports Asia owns rights for the BFL in India and sold regional rights to Mahuaa Media, which will broadcast the Brazilian Football League on its channels, Mahuaa Bangla and Mahuaa Khobor. The current season of the Brazilian Football League kicked off on 21 May and runs till the last week of December. Two games per week, on Saturdays and Sundays, will be broadcast along with the 30 minutes weekly with the highlights show on ‘Footbrazil’.
=> Indonesia’s pubcaster, TVRI, has signed a 2-year rights deal to show sepak takraw’s international events calendar, beginning with the inaugural ISTAF World Cup. The deal was brokered by UFA Sports Asia on behalf of the Int. Sepak Takraw Federation. TVRI, with a reach of 40 mil households, will show live coverage and highlights from the World Cup in Kuala Lumpur, followed by the first two seasons of the ISTAF Super Series. The Super Series consists of 5 tournaments staged in Thailand, Malaysia, Vietnam, Iran and China. UFA Sports said that the ISTAF World Cup will be broadcast in 66 territories, with a potential "global TV audience in excess of 750 million viewers."
STATS & DATA
=> A report has predicted that Digital TV penetration will rise from 29% in 2010 to 73% by 2016. Digital TV Research says this growth represents 92 mil new homes for a total of 400 mil. China and India will dominate regional growth together making up 608 mil TV households, or 73% of the total by 2016 and also 467 mil, 77%, of digital TV homes. Indonesia, Pakistan, the Philippines, Thailand and Vietnam, are also primed for rapid digital TV growth; by 2016, these five will have 127 mil TV households combined, but only 38% digital and 24% pay-TV penetration. Of the 388 mil digital homes added between 2010 and 2016, 188 mil will come from cable; 85 mil from pay-IPTV; 68 mil from DTT; and 29 mil from pay DTH. Pay-TV penetration will rise from 49% in 2010 to 63% in 2016, adding 156 mil subs to take the total to 522 mil. By end 2010, $12.2 bil of $26.9 bil revenues were attributable to analogue cable TV sources, with digital cable, DTH and IPTV weighing with $7.1, $6.45 and $1.1 bil respectively. By 2016, digital cable will reap $17.3 bil, followed by DTH with $10.3 bil, IPTV with $5.4 bil and analogue cable with $4.2 bil. China will provide 296 mil pay-TV households and India 133 mil. Pay-TV penetration will be higher in South Korea (91%) and Hong Kong (85%). Legitimate pay TV penetration will be lowest in Indonesia (7%), with the Philippines and Thailand the next lowest, with 23% each.
EVENTS
=> The 2012 Thomas and Uber Cup Finals will be back on Chinese soil after a decade since the city of Guangzhou hosted the 2002 edition of the championships. Wuhan, the capital of Hubei province, has been named the host city for the prestigious biennial team championships. The Thomas Cup and Uber Cup Finals 2012 will take place on 20-27 May 2012. Two bids were received – from Chinese Badminton Association and Indonesia Badminton Association – by the BWF for the hosting right of the Thomas Cup & Uber Cup Finals 2012.
BIZ & BITES
=> Commercial rights revenue of F1 will double to $3.3 bil by 2016, a 105% increase on 2010’s total revenue of 1.6 bil, according to industry monitor, Formula Money. F1 revenues are predicted to rise 12.7% a year, reaching $3.3 bil in 5 years’ and passing the $2-bil mark for the first time next year. Race hosting fees are expected to be a key area of expansion, with fees for hosting a race reaching $100 mil before the end of the decade. Race hosting fees presently stand at $50 mil. Other revenue sources are TV rights, trackside advertising, hospitality and sponsorship. Meanwhile, team sponsorship is set to rise again this year after falling to $802 mil in 2010, the fourth fall in 5 years. At the start of this season, teams’ sponsorship total had risen to $887 mil.
=> Two Korean golfers have been fined for skipping a Korean Golf Tour event to play in the more lucrative OneAsia series instead. Kim Dae-hyun and Kim Bi-o had written to the Korean Golf Tour for permission to take part in OneAsia’s $1-mil China Masters. Permission was denied but they took part regardless, incurring fines of Won 5 mil ($4,600) each. The Asian Tour has taken a hard line against the OneAsia series, launched in 2009, banning players from competing in the alternative tour’s events and accusing its rival of stealing tournaments. OneAsia is marketed by World Sport Group while the Asia Tour’s rights are brokered by IMG, which took over from World Sport Group, the distributor of the rights until the end of 2008.
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