Thursday, 16th June 2011

STATS & DATA

=>  The global media and entertainment market will grow from $1.4 trillion in 2010 to $1.9 trillion in 2015, a 5.7% CAGR, reports PwC. In Asia Pacific, a 6.5% CAGR is predicted for the E&M segment, reaching $539 bil in 2015. Japan remains dominant, followed by China, S Korea, Australia, India and Indonesia. PwC says global E&M business is driven by a need to engage consumers with content on multiple devices, creating multiple opportunities for monetization. Digital is expected to account for 33.9% of E&M spending in 2015 up from 26% this year. Globally, TV advertising is expected to grow at 6.5% CAGR from 2011 to 2015, reaching $232.6 bil. A 7% CAGR for TV subs and license fees are also expected, rising from $203.1 bil in 2010 to $285.2 bil in 2015. Global TV subs and license fee market increased by 5.9% in 2010, led by double-digit gains in Latin America and Asia Pacific.

=>  Despite proliferation of Internet and mobile devices for accessing video content, overall traditional TV viewership increased by 22 minutes /month /person over last year, reports Nielsen in its Cross Platform Report. TV is still the dominant source of video content for all demographics. The study indicates that consumers are willing to pay for content; 91% of households paid for TV subscription in Q1 2011. Mobile video viewing increased 41% over last year, and time-shifted TV is also on the rise. The lightest traditional TV users stream significantly more Internet video, and the heaviest streamers under-indexing for traditional TV viewership. This is particularly the case for those aged 18 to 34. More than a third of the TV/Internet population is not streaming, whereas less than 1% are not watching TV.


EVENTS

=>  Cricket Australia revived its one-day international tri-series for the forthcoming home season, when India and Sri Lanka will be the other competing teams. CA announced the schedule for 2011-12, including a 2-match home test series against New Zealand at the start of Dec, a 4-match test series and a 2-match Twenty20 series against India from Dec to Feb and 12-match ODI tri-series in Feb and Mar. The long-running tri-series was replaced by individual series against touring teams in 2008-09, but is restored, in part to appeal to broadcasters in the Indian subcontinent. Australia, 2011 World Cup winners India and runners-up Sri Lanka are the three top-ranked ODI teams in the world.


BIZ & BITES

=>  Lagardère named Alain Lemarchand, Seamus O’Brien and Kevin O’Connor as heads of new geographical zones at its sports division Lagardère Unlimited, following departures of Olivier Guiguet and Stéphane Schindler. O’Brien, chairman and chief executive of Lagardère-owned World Sport Group, is chief operating officer for the Asia-Pacific and Middle East. Along with World Sport Group, which was founded by O’Brien in Hong Kong in 1992, the Lagardère Unlimited stable also includes the Sportfive, IEC in Sports, Upsolut, PR Event and BEST agencies.