BROADCAST & RIGHTS DISTRIBUTION
=> The death of linear TV viewing has been predicted ever since the invention of TiVo and other video recording (DVR) systems, but is being postponed by the success of high-definition television (HDTV). In the USA, DVR, video on demand (VOD), online video streaming and other nonlinear TV programming account for just over 10% of all TV viewing. In 2015, that figure is expected to grow to under 16%, according to IHS Screen Digest TV Intelligence Service. UK predictions are no different, with nonlinear TV forecast to account for less than 13% of TV watching by 2015.
=> China Central Television has acquired 3D TV broadcast rights to the London Olympics, to be used to test 3D TV broadcasts in Q3 2012. China's State Administration of Radio, Film and Television called for 10 3D TV stations to be launched during China's 12th Five-Year Plan period (2011-2015). Meanwhile, SARFT has also approved Internet TV licences for HunanTV.com, making it China's fifth Internet TV content and Internet TV integrated service license.
STATS & DATA
=> Leading Chinese ad agency, Charm Communications, says research it conducted revealed TV as still the most popular media for advertisers in China. In Q1 2011, TV ads generated 81.4% (Y121 bil/US$18.8 bil) of total advertising revenue. An increase in viewers led to increase in the price of provincial channel advertisement slots. Demand for CCTV’s airtime generated 9% (Y40 bil /US$6.2 bil) of TV ad revenue. However, 200 mil Internet users watch TV less frequently than before although TV is still the first choice for advertisers because it still enjoys a larger audience base, better credibility and shows better original programmes.
EVENTS
=> Asian mixed martial arts events and media company, ONE Fighting Championship, has been launched by media veteran, Victor Cui. Over the next 12 months, the company based in Singapore, will hold 8 events across Asia, including national qualifiers and a reality TV show on martial arts. The first event, Champion vs Champion: Asia’s Greatest Battle of Champions, will take place on Sep 3 at the Singapore Indoor Stadium, featuring 17 world champions. Cui, who was previously with ESPN STAR Sports for 6 years said martial arts is popular on American TV, but is still in its infancy when it comes to Asian TV.
=> India is poised for rugby, with the first women’s Asian Rugby Sevens ranking tournament slotted for Oct and a host of other domestic and international events to follow with the next being the Asian Men’s Rugby Sevens tourney in mid-Nov. Japan, China and Thailand are sending women’s squads for the Asian Sevens but Japan will not be at the men’s event since they would be in the midst of the Dubai Challenge. Meanwhile, on Aug 26 and 27, the women’s domestic tournament will be hosted in Pune, and from there the national probables will be selected.
=> BMW Asia has agreed to sponsor the Standard Chartered Marathon Singapore 2011, which takes place on Dec 4. BMW Asia and the Singapore Sports Council will run a series of promotions leading up to the race, including giving participants a chance to win a BMW, the official car, while BMW provides medical logistics and support on the day of the event. The Standard Chartered Bank title-sponsorship runs until 2013 and, at S$10 ($6.9 million) over 4 years and is reportedly the most lucrative sponsorship deal ever made for a mass-participation event in Singapore.
BIZ & BITES
=> WWE has posted Q2 2011 revenues of $142.6 mil, a 33% increase on the same period last year as the organisation was boosted by over 1 million pay-per-view buys worldwide for the flagship WrestleMania event. WWE’s Q2 net income was $14.3 mil, more than double the $6.3 mil recorded in the same period in 2010. WrestleMania took place at the beginning of April this year, instead of in its traditional March slot, and contributed a record $35.9 mil in revenue.
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