INFO BOX
Sport is the Content of Choice Online
In the same way that sport content was a major driver of pay-TV adoption, sports will be the single biggest driver of consumption for online video. Screen Digest forecast the number of online sports videos (OSV) streams/downloads served in the domestic US market will increase from 5.2bn last year to 10.8 billion by 2012. In the UK the number of streams/downloads will more than double from 398 million in 2007 to 1.2 billion in five years time.
Most significantly, OSV accounted for 35 per cent of all online TV streams/downloads consumed in the US in 2007. In the UK, OSV constituted a 46 per cent share of all online TV consumed in 2007.
Screen Digest forecast that US revenues from domestic OSV consumption will increase from $762 million in 2007 to $2.3 billion in 2012. In the UK, OSV revenues will treble from £23.5 million to £82.9 million. Yet it will be advertising, not subscriptions that will generate the lions share of the revenue from OSV. In the UK advertising will account for 61 per cent of revenue by 2012, up from for 46.5 per cent five years earlier. That will be twice the value of subscriptions. By comparison in the US, advertising and subscriptions will contribute almost equal revenue by 2012 at 41 per cent and 39 per cent respectively. ATV, SportsBusiness, 21st Feb 2008
SPORTS SHORTS
* China Mobile signed up a record number of users in a single month in January, as the world's top cellular carrier built on its dominance in the world's largest wireless market. China Mobile, which has steadily devoured market share from its sole, smaller rival, China Unicom , for years, signed up 7.044 million subscribers last month, outpacing Unicom's relatively paltry 1 million-plus, the report added. China Mobile now serves 376.38 million users, more than the population of the US, the report said. telecomasia.net, 21st Feb 2008
* China's leading telecom operator China Mobile said that it will join hands with UK-based Vodafone and the US-based Verizon Wireless in testing LTE (long term evolution) technology. LTE, also called 3.9G, is the mainstream technology of the evolution from 3G to 4G. The three telecom operators will launch tests focusing on the LTE FDD technology and the TD-LTE technology. The TD-LTE technology is the direction of evolution from China's homegrown 3G standard TD- SCDMA to the beyond 3G standard. telecomasia.net, 20th Feb 2008
* CineMaya Media Group, Inc. the leading South Asian media and entertainment company in North America, today announced, after opening its offices in each of the two largest cities in India, Mumbai and Delhi, in 2007, the company is now planning to open a third India office in Hyderabad, the capital city of the state of Andhra Pradesh. CineMaya Media Group reports business in India continues to increase, and there is a growing need for greater operations to service the southern region of India. The Hyderabad office will serve as the nerve center for business development and advertising sales for all company divisions for Andhra Pradesh, and cover all of South India. Yahoo, 21st Feb 2008
* Four minority domestic investors in Sony Entertainment India, have taken the company to court over demands on them for capital to finance SET's commitments to the upcoming Indian Premier League tournament. SET India, which operates channels like Sony, MAX, SAB TV and AXN, recently asked shareholders to infuse fresh equity of $40 million, a bid which was turned down. The four investors, Shemaroo Entertainment Managing Director Raman Maroo, actor Jackie Shroff, World Media Group Director Sudesh Iyer and MobiApps Holding’s Jayesh Parekh instead demanded that their stake be sold through an initial public offer, which the parent company has refused. The SET India-World Sports consortium won the TV rights for the Indian Premier League, the twenty20 cricket tournament for $1.026 billion, which includes $108 million for compulsory promotional spends, over ten years. SportsBusiness, 20th Feb 2008
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